Business websites are crucial for your company’s online success. By implementing on-page SEO, it enables your website to be crawled and indexed by search engines which will help you rank higher on the results page. There are a variety of factors search engines use that may affect your website’s ranking. These factors can be grouped into content and architecture of your website.
Content of your Website
Original and quality content is vital for your website’s success. Here are the factors that search engines use to determine if your website’s content is worthy of ranking.
- Originality & Quality
Search engine algorithms check for originality of content to make sure that the content has not been plagiarised from another website. Quality of the content is also taken into account. This helps users get results without spelling mistakes and bad grammar.
- Research
Keywords regularly come up based on numerous user searches. SEO Specialists and Online Marketing Agencies research this data in order to give your website a better chance of ranking higher in search engines.
- Substance
Substance is more than just the number of words in your webpage but also its relevance to the results as well as the keywords. Text formatting is also taken into account to ensure that users can easily browse through your website.
- Multi-Channel
As much as text matters to a website’s ranking, multi-channel content such as videos, images, and news articles improve your website’s chances of ranking on search engines.
By keeping these things in mind, you can ensure that search engines as well as your users will be able to find your website useful and informative.
Architecture of your Website
The architecture of your website is essentially how the website is structured. This factor is very important in order for search engines to be able to crawl your website.
- Site Map
A clean site map will allow search engines to quickly access information from your website. Unorganized site maps make it difficult for your website to be crawled by major search engines making it rank significantly lower.
- Mobile Friendly
With more and more mobile users, search engines have made mobile friendliness a factor in search engine result pages. Mobile friendly websites mean that mobile users can easily view your website without any distortions or restrictions.
- URLs
Part of the technical aspects of your website is the URL or the web address. Each web page is crawled and indexed by search engines’ “web crawlers”.
- Security
Security is another major concern for major search engines. They want to ensure that their users avoid websites that steal information or spam. Setting up security parameters for your website is essential not only for the benefits in search results but also the safety of your site’s visitors.
These are just some of the aspects SEO companies look into when making your website more SEO friendly.