Search Engine Optimization or SEO is the process of getting traffic from the free or organic listing on search engines by applying a range of strategies, techniques and tactics to a website. There are billions of web pages in the world today and the purpose of SEO is to outrank those pages and rank your website on the top positions of search engines.
GrabSEO has a team of experienced SEO specialists to work on your website and bring it up to the first page of Google. We use modern SEO strategies such as website auditing and content marketing to achieve a long-lasting SEO results.Get Started
With your website ranked on the 1st page of Google, it allows you to position your business brand in the mind of your target audience. When a target user searches for your products or services, your website will be shown and this results in getting qualified visitors to your website.
When a user finds your website from organic listing through SEO, they tend to trust your business more than other outbound marketing strategies such as cold call. It makes sense that these users are more likely to make a purchase or enquire about your products and services.
SEO helps make your website more user-friendly for both search engines and users. During the initial phase of SEO, we make changes to your website architecture and links so that your website is easier to find and navigate. When your website is SEO-friendly, search engine robots can read and index the content on your website easily, and also making it easier for users to use your website.
If you run a local business, it is important to optimize your website for Local SEO. Users are using more local keywords to search for locations, directions and opening hours. Getting your website ranked for local search directly leads to increased site visits and sales. According to a Google research, 50% of users who performed a local search on a mobile device visited a store within the same day.
Some business owners do not engage in any professional SEO efforts because they believe that their website will rank eventually and being in the search results (2nd page and beyond) is good enough. According to a research done by Moz, 71.33% of clicks happen on the 1st page. Engaging a formal SEO effort will greatly increase the chance of your website ranking on the 1st page.
SEO and SEM compliment each other very well and allow you to dominate the search results against your competitors. When your website is ranked high organically, you have more than 1 listing on a single search result page together with your SEM ads.
It is critical to measure the ROI when you do any form of marketing. The good thing about SEO is that every aspect of it can be tracked and measured. From Keyword Ranking to Organic Traffic, performance can be measured to ensure your SEO effort is getting the desired ROI for the company.
When your company website is ranked on the 1st page of Google, it shows that you are a key player in your industry. This leads to increased credibility for your brand. If your website is not ranked on the first page, it might signal to your target customers that you are a new business and therefore cannot afford to spend on SEO.
SEM is a short-term marketing tactic that enables you to reach out to your target audience immediately by placing your company website on search engines such as Google and Yahoo.
Do you have clients interested in doing SEO or SEM but you do not have the resources to manage? Become our SEO or SEM reseller and outsource your clients to us. We do the legwork - you save time and earn an attractive commission.