Your website’s presence means a great deal to search engines. Based on a variety of off-page elements, search engines determine whether or not your website has authority. This will allow your website to rank higher in search engines.
Link building is one of the earliest and most effective off-page SEO techniques. Link building means that external links lead to a page in your website. This signals search engines that your website is credible and that you have authority on a particular subject or keyword. However, external links in blacklisted websites can ruin your chances of getting a higher ranking. The quality as well as the number of qualified links that lead to your website is important.
Social media has now become a very important element in your website’s ranking. Search engines base this factor on your social interactions and reputation. Social signals such as clicks, shares, and likes on your social media pages gain can significantly influence your ranking. Social media websites that have considerable influence on this are: Facebook, Twitter, Instagram, Tumblr, Pinterest, and Reddit.
Social bookmarking is another way social media can influence your SEO ranking. Posts and comments that link your website in relevant social media websites can increase trust to your website. This is especially true if your website focuses on a particular niche.
One particular downside of off-page SEO is that a majority of these factors are not in your full control. There is no way of controlling how many clicks a particular article got in a website or how many spam websites have been sharing links to your website. In this case, it is important that you have an experienced SEO team to sweep the web for anything that may negatively impact your website’s reputation.