Click Fraud Protection


There are countless websites on the internet and search engines help organize all of the information in the internet to allow users to quickly find the most relevant information to their queries. Search engines such as Google, Yahoo, and Bing provide the most relevant and high quality results within a fraction of a second. So, how do search engines go through all of the information? In this article, we explore how search engines work and how you can harness it to bring more business to your company.


There are four phases that go into a search.


  1. Prior to a Search

Search engines are complex tools that find, analyze, and index websites. There are two automated ways search engines use to go through information – crawling and indexing.

  • Crawling – Search engines use software which is known as “web crawlers”. The process of crawling begins with a list of web addresses from past crawls and sitemaps given by website owners. Search engine programs establish which websites to crawl, how often, and how many pages to get from each website.
  • Indexing – To provide immediate and high quality results, search engines create an index every time it crawls a website. This is, in a way, a search engine’s filing system. From text to images and videos, search engines go through all relevant content on the internet to give searchers better results.




This is why there is a great need for businesses to make their website search engine friendly.


  1. During your Search

Search engines have algorithms that take your questions and provide you with the best answers available in the web. Search engines constantly update their algorithms to give searchers the most relevant information from high quality websites. This allows users to get only the best results and eliminate the risk of clicking a poorly designed or harmful website.


  1. Ranking

Google only shows 10 results in the first page of a search and most users will not go beyond the first page. Ranking is an important factor search engines use in order to determine if the content on a website is relevant to a search query. With the use of an algorithm, search engines determine a website’s rank based on a variety of factors such as the freshness of the content, quality of the website, type of content, and so much more.


  1. Results

There are a variety of factors that search engines use to determine what to display in a search engine results page (SERP). It is often ranked in order of relevance and freshness based on the content and keywords contained in a webpage.


By understanding how a search engine works, businesses can significantly improve their chances of ranking on the best search engines. Search Engine Optimization is certainly a continuous process that is crucial to your success online.